IndusInd Bank has launched an integrated advertising campaign to unveil its new service 'Fingerprint Banking'. With this facility, customers can carry out end-to-end banking transactions on its mobile banking app 'IndusMobile', by using just their fingerprint.
While TV will be the lead medium of the campaign, effective digital media will be used to engage and connect with the digital savvy audience. The estimated media spends of the ad campaign is approximately Rs. 15 crores.
